Consumer Services
Nairobi, Kenya.
Company Size
50 Employees
Founding Year

Meet Shrew Virtual Assistant

Shrewd Virtual Assistance is a leading company that offers comprehensive virtual assistance services to businesses of all sizes. Their services include administrative support, customer service, social media management, and other tasks that allow businesses to focus on their core activities while outsourcing essential functions. 

Shrewd Virtual Assistance approached us with the goal of increasing brand awareness, attracting new clients, and establishing their authority in the competitive virtual assistance industry through content marketing.


Shrewd Virtual Assistance faced challenges in standing out amidst a saturated market. Their online presence was limited, and they needed to reach a broader audience.

The client lacked a consistent and engaging content strategy. Their existing content failed to resonate with the target audience and did not highlight the unique value propositions of their services effectively.

The virtual assistance industry was highly competitive, with several established players. It was crucial to create content that not only attracted potential clients but also showcased Shrewd Virtual Assistance as an industry leader.

My Approach

I began by conducting a thorough audit of the client’s existing content. This helped me identify gaps, understand the audience’s preferences, and align the content strategy with the company’s goals.

I collaborated with Shrewd Virtual Assistance to define their ideal client personas. Understanding the specific needs and pain points of their target audience enabled me to create tailored content that resonated with potential clients.


Based on the audit, I devised a comprehensive content strategy. This included a mix of blog posts, social media content, email newsletters, and case studies. The strategy emphasized providing valuable insights, industry tips, and success stories related to virtual assistance services.

I optimized the content for search engines to enhance Shrewd Virtual Assistance’s online visibility. This involved keyword research, on-page SEO, and backlink building strategies to improve their website’s ranking on search engine results pages.


With the implementation of SEO strategies and engaging content, Shrewd Virtual Assistance experienced a significant increase in organic website traffic. The website’s visibility improved, leading to a higher number of visitors and longer average session durations.

Shrewd Virtual Assistance was able to establish itself as an authority in the virtual assistance sector. The company’s expertise was widely recognized, leading to increased trust among potential clients.

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