Visibility and Organic traffic are one of the things that show that a new website, a website generally, is growing. Have you been trying some trial and error methods when it comes to your website?

Making use of White hat; any practice that improves your search rankings on a Search Engine Results Page (SERP) will maintain the integrity of your website and make it more credible.

There are several techniques that function within the rules and expectations of a search engine. To generate the needed traffic to your website, especially a new one. Using White Hat SEO Techniques would increase its chances of being discovered quickly.

If there are Techniques that are within the rules and expectations of search engines, there are also Techniques that are not regulated.

Using these types of techniques can lead to your website being banned from Google, due to Algorithmic devaluation. Be the good kid!

White Hat SEO Technique creates an ethical, sustainably successful website and business.

With all the benefits that come with it however, some website owners still find SEO White Hat Techniques time consuming and effort wasting. Here’s why.

A lot of website owners would rather use a ‘shortcut’ technique by violating the search engine rules. Some of these techniques actually work but they are short term. This is known as the Black hat.

They believe using techniques like Keywords stuffing, Article spinning, Links spamming, etc., would make their website rank higher. (In the earlier days, these methods worked). But not anymore.

SEO is likened to a ship that can sail your contents/website across the world. The strategies used would however, determine if this ship floats or sinks.

Let’s dive into the 8 White hat Optimization Techniques that would in no doubt promote your website.

1. Create High-quality Content

High-quality content is the foundation of any successful website SEO strategy. Without good SEO, contents’ chances of being found are minimal.

This first White Hat Technique will make your content rank in a good position. It improves its site scores, makes it reach the right target audiences.

As a foundation to any good website, it is that ‘magnet’ that attracts users and potential customers to your website.

By making use of relevant keywords in your content, it would make it more visible to your target audience.

Creating a content that is of High-quality needs proper research. You might need to hire competent copywriters and content writers to work on that. They would be able to address the pain points of the reader. And also proffer possible solutions to address these pain points.

Putting High-quality content into use, you’re giving your website more opportunities to appear high in search results.

2. Optimize Your Meta Descriptions And Then Titles 

Meta description is an HTML tag that summarizes a webpage’s content. It’s often around 160 characters long. It usually appears under the page title in search engine result pages.

If your meta description has the keyword that is being searched in it, it makes your website easier to be found. Meta description as the name implies, basically summarizes the benefits of what you offer.

Here are some simple hacks to writing great meta descriptions:

• Give an idea of what differentiates your website or product from the rest. You can also end your meta description with half sentences. This would help more with your CTR (Click Through Rate). Also, know that a homepage’s meta description would be entirely different from a product’s.
• Your meta description shouldn’t be lengthy.  The aim of meta description is to get clicks or show off your brand. Remember to always add the relevant keywords to it.
• Be sure to have a unique description for each of the pages on your site.
• Never forget to include the important /well detailed information about your content or website.
• Explain your keywords and don’t just list them.

Lastly, summarize the whole page in your meta description, it shouldn’t be too short but it must be specific and detailed.

3. Make Use Of Keywords Strategically

To rank higher on search engines, making use of keywords will help refine your SEO. With the help of some Search Engine Optimization tools like Semrush and Ahrefs, by using the relevant keywords they provide, your site will gain more visibility.

As part of the White Hat Techniques, strategic keyword usage would make your contents rank higher in search engines.

However, these keywords should not be stuffed. Stuffing all of your keywords in your content at once would send off the signal that you want to increase traffic desperately, not minding if it’s done the right way or not.

This would make your site rank lower because it would be seen as a manipulative tactic.

4. Build Quality Backlinks

Backlink put in simple terms is when a website links to another with an anchor text. This helps your website increase its chances of ranking. It’s different from URL though, it’s a single hyperlink that leads to a different site.

With the right backlink usage, there’s an added advantage of getting ‘referral traffic’. While going through the content, a backlink inserted in it will make a reader click on it, and this simple act will bring them to your page.

It increases awareness online as well. While building Backlinks, it is advisable to avoid ‘considered spamming’, breaking Google’s rule. Breaking the rule might render your entire SEO White Hat Technique ineffective. 

It is also advisable to pursue High-quality Backlinks from other popular and authoritative websites. Relevance of the site or page you’re getting the links from should be considered while you do this though. The page/website and yours should be in sync.

5. Optimize Your Images

Image optimization is needed for your page. They will contribute more to your website. Give it more life and make it appealing to the users. When correctly used, readers or users of your website tend to understand the message you’re passing across well.

How Does It Now Work With SEO?

When a particular word or topic is searched in Google, images sometimes pop up. Having these images, your own optimized images pop up while things are being searched for will generate more clicks to your website.

However, random images should not be used. Make sure that the image you plan on using is very much relevant and related to your post or reflects what you do.

In cases where you have to source for photos, never forget to attribute the Original Photo Owner or site sources you got them from.

Here are some simple things to look out for while Optimizing images for Search Engine Optimization:

• The right file name should be used. You’ll not want your image to appear as Doc.ajsjfunn. This is not even a name or a word.
• Try to reduce the image’s size. This is necessary for loading rates. It makes it easier and faster to load.
• All possible captions should be added to the image.
• The image should be saved in the appropriate format. Example; JPEGS for images with lots of colors and PNG, for images that are simple.

Lastly, while trying to Optimize an image for your website, make use of Unique ones. Using other random pictures will not make this technique as effective because a lot of people might likely use it too. Remember the aim is to stand out from the rest.

6. Optimize Website To Be Mobile-Friendly

It’s hard to access some websites at times because they are not designed for phones. Putting this White hat technique into consideration equals allowing visitors that are using a mobile phone, to access your site more.

Mobile market now stands at over 55% compared to 41% Desktop. Your site should be designed for a smaller screen as much as it’s designed for a desktop.

You get to avoid lots of abandoned actions or unfinished purchases if you make your site mobile friendly. No one wants to stay on a site that isn’t easy to navigate through using a phone. Or a site that isn’t readable. Nor a site that they have to zoom in before they can click on links.

Making your site responsive or mobile friendly will increase website traffic and generate more lead conversations. Put in mind that the type of site you run would determine the kind of optimization you give to it.

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7. Embrace Social Media

Social media as part of the white hat technique will help increase your site traffic. It makes it easier and faster to get your content across to your target audiences.

It also helps with website awareness. It gets to be exposed to new audiences. Asides from generating traffic, embracing Social media can help with Website Reputation Managements.

With this, you get to work on feedback you get on how your site is fairing. Be consistent on the positive ones, and improve on the negative ones.

8. Track And Document SEO Results

The same way a report card helps to keep track of what areas you need to work on, SEO results tracking have similar functions. It helps monitor your website SEO results.

With this, you’ll know how your website is ranking in keywords ranking, SERP visibility, Click Through Rates, your Bounce rates etc.

CTR: New users who click on your website from Search Engine Results Page.

Bounce Rate: Numbers of users who visit your page but leave without taking an action.

You’ll be able to measure the effectiveness of your efforts with this final White Hat Technique and know how to be better.

Conclusion 

Knowledge is power, however I say Applied Knowledge is power. You now know the 8 White Hat SEO Techniques you can explore in 2023.

From creating High-quality contents, to Optimizing your meta descriptions, to Making use of strategic keywords, to Building quality Backlinks, to Optimizing images, to Optimizing images to be mobile friendly, to Embracing Social media and lastly Tracking of SEO results.

Be aware that none of these techniques work independently. Spending much time on either and neglecting any would render the white hat technique not as effective. Make the proper use of these techniques and watch the difference it brings to your website.